While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different.
Based on TechTarget’s knowledge and expertise from more than a decade of covering this market, we dive into the unique aspects of the Healthcare Tech (and Healthcare Tech-adjacent solutions) purchase process and share how new sources of prospect-level intent data and insight now available can help B2B sales & marketing teams find and influence healthcare tech buyers more effectively.
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Taking a look at EZDERM EMR:
EZDERM EMR, an Electronic Health Record (EHR), is a solution for dermatologists and patients. It is portable and can be accessed from any Mac-supported or connected iPad.
EZDERM EMR offers many features to dermatology practices, including 3D Body Maps that allow doctors to visually document patient visits using over 3,000 anatomical locations. The progress note tool allows users to keep medical notes secure and not expose practices during audits.
Diagnostic image results can be used to track each patient's issues. The iPad's capabilities enable image capture, sharing, retrieval, and retrieval right into the solution.
EZDERM's pharmacy geolocation module allows patients to locate pharmacies using a digital map. Patients will receive an email reminder with an SMS and an appointment reminder from the patient appointment reminder module so that they don't miss their appointments. Patients can also reschedule appointments using the module.
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